Nowadays, there are more and more cosmetic packaging forms, more and more soft and straight designs

Nowadays, there are more and more cosmetic packaging forms, more and more soft and straight designs, and a variety of colors, including fonts and fine materials. Because the appropriate cosmetic packaging can not only attract the attention of consumers, but also can reflect the brand very well.

Cosmetics packaging is ever-changing and rich in personality. We meet the basic functions of packaging, and the brand logo, text, graphics, color, modeling and other elements are gradually personalized. The effect is to promote the cosmetics packaging design to a new height.

However, we still need to pay attention to the following aspects when we design cosmetic packaging:

Cosmetics packaging should not only have generality, but also reflect individuality. In the design, we should consider the harmony and unity of packaging function and overall aesthetic feeling. In the design of cosmetics packaging, the use of personalized graphics and distinctive characteristics can be used as a unique symbol language to show the demand expression of related products. Therefore, in the creation of cosmetic packaging graphics, we should fully grasp the product positioning to make it consistent with the color, text and shape of the packaging.

The common design method of cosmetic packaging is to imitate the natural things. This kind of bionic design is friendly and vivid. The text on the packaging includes: brand name, product name, explanatory text, etc. Therefore, when designing the brand text, the form and combination of the text should also be considered.

There is also the typesetting style of cosmetic packaging. The size, font, arrangement, graphics and color of the text on the packaging should not only consider the text style, the overall visual effect of the layout, but also be consistent with the theme content.

In the face of global environmental degradation, cosmetics, as one of the fashion symbols, comply with the trend of environmental protection, and begin to use recyclable or degradable materials in packaging design.